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Domain Names 101
Author:
Jennifer Chiera
Somehow you've found your way to the internet, and if you're reading this article, then you are one step closer to registering your first
domain name. Whether you're looking to register a name for a personal blog, or for your online business, the right domain name can
mean the difference between success and failure.
Once you are familiar with the basics, you will feel confident enough to make a sensible decision, and find the best domain name solution for your specific needs.
What is a domain name?
The best way to understand the concept of a domain name is to think of it as a mask, or the alphanumeric equivalent of an ip address. This mask allows you to access web pages on the
internet in an easy to remember way. For example the domain name for this site is www.DomainBash.com. That is a lot easier to remember than something that looks like 24.195.85.161, which is what the ip address that the domain name is
masking. Your domain name will essentially become your online identity, and how your visitors will be able to find your website in
the endless sea of sites that is the web.
Understanding the parts
Now that you have a basic understanding of what a domain name is, you are ready to understand the individual parts of the domain name. Again
we will use www.domainbash.com for our example. The www stands for “world wide web” which encompasses all things accessible on the internet. The second
part, which is the part where some minor creativity will help, is the domain name – in our example, this would be domainbash. This,
more often times than not, is also the name of your website, or business. Last, we have the TLD – Top Level Domain, or the extension. There are various extensions available for your
consideration.
TLDs In Depth
TLDs can be further broken down into gTLDs (generic top level domains) and ccTLDs (country code top level domains).
Generic Top Level Domains gTLDs
.aero – airport industry
.biz – business
.com – commercial, unrestricted
.coop –cooperatives
.edu – US education
.gov - US government
.info – informational, unrestricted
.mil – US military
.museum – museums
.name – individuals
.net – networks,unrestricted
.org – organizations, unrestricted
Country Code Top Level Domains ccTLDs
There are over 240 ccTLDs which
correspond to country codes. Some ccTLDs
offer open registration, while others restrict their usage. Some that offer open registration are .cc – Cocos (Keeling) Islands,
.bz – Belize, and .ws – Western Samoa, to name just a few. See the full list here.
Using ccTLDs that are available to you in your area is a good way to get a quality domain name that suits your website or business.
Using a ccTLD is no different than using the more popular gTLDs, and you will have a better chance of obtaining the domain name you really want, rather than settling for a .com domain name that is just so-so.
Where should I register my domain?
I have been dealing with domain names for quite some time now, so I've dealt
with many domain name registrars. An important factor that you may not consider right away is how much control you have over your domain
name(s). The key is going with a company that has a well known reputation. Reputations speak for themselves. The company you choose
should have outstanding customer support and a simple control panel so that you can easily control your domain name settings.
For domain name registration, I recommend two companies. 1) www.GoDaddy.com
, and 2) www.eNom.com . Both of these companies have outstanding reputations, plus offer the best control panels I've seen. The last thing you want is to be overwhelmed by your domain name. If it so happens that you don't like the registrars I've
recommended, feel free to do your own research, and find a company that works for you and your business.
The Aftermarket
Unless the domain name you want to register is very unique, I wouldn't count on it being available for registration using the .com extension. That's not to say that it's not for sale, however. After you try to register your name, and you find that has already been registered, go directly to the web address on the net, and see what's there. Sometimes there will be a developed website, sometimes there will be nothing but an error page, and sometimes you will find that the domain name is for sale by owner. You can then attempt to contact
the current owner to purchase the domain on the aftermarket.
Domain names are generally more expensive on the aftermarket, so expect to pay more than you would if you were registering the domain name
through a company like GoDaddy.com. Keep in mind the domain name market is competitive. The cost can be tremendous depending on the demand for the name. If you are just starting out, using an alternative extension would be a better option for you. Those will a larger budget should seriously consider investing in their first choice domain name if the option is
available.
Whatever you decide to do, remember that your domain name is your web presence. You want people to remember your domain name, and never
forget it. Try to choose something that represents your website or business, while being memorable and pleasant to say aloud. People
tend to forget cumbersome domain names with too many words. Try to keep it as short as possible, if possible and let it flow.
I chose DomainBash.com because it related to domain names, without being restrictive. It is also unique which allows me trademark or brand
the name. Combining a more common keyword, in this case “domain” with another word that is less commonly used “bash” is always a good idea if you want to include keywords in your domain.
If you have any questions relating to this article, and you still don't feel prepared to register a domain name, please feel free to contact me, and I will help you in any way that I can.
About the Author
Jennifer Chiera
Webmaster/Domain Name Speculator/Investor
DomainBash.com
This article may be used freely as long as the author and link to DomainBash.com stays in tact.
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A Quick Note
From The Publisher...
If you like the article above, you may be
interested in the following article which is also related to Domain Names...
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Keyword Rich Vs Branded Domain Names - Which is Better for SEO? |
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Keyword Rich/Targeted Domain Names One belief is that you should have generic keywords you want to target in your domain name. For example, if you are a web designer in Sydney you might choose a domain name such as qualitywebdesigninsydney.com. Branded Domain Names The second belief is that your domain name should represent your brand. You might run a company called Whicked Reality Inc, so your domain name would then be whickedreality.com or something along those lines. Keyword vs Branded Domain Names - Which is better? So which is better for SEO, the keyword or the branded domain name? Branded domain names are the cleaner, safer bet. Sure, search engines analyse URLs for keywords, but they clearly filter out questionable domain names. In the two examples above, qualitywebdesignsydney.com looks horrible to the human eye, so chances are it will look horrible to the search engine algorithms. That is, it will look horrible unless the page contains some great quality content . You only have to look up a popular search term in Google for proof that long, wordy domain names aren't generally the way to go. SEO is a term that would certainly come up with sites that have been optimized to the nth degree. Put it in Google and you won't find any mega-long-silly-domain-names.com. It's a similar story when you search for the term search engine optimization . Some of the sites in the SERPs do contain the term seo but it is always used within a branding context and not simply to boost a search engine ranking. Keywords in Page Names If you really feel the need to have some keywords in your URL, then I suggest putting those keywords in either directory or page names. For example, if you run a web hosting and web design company you might structure your pages... |
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