Web Domain Registration

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Author:
Halstatt Pires

Picking a domain name should be easy, right? Why, I’ll just use my business name. Not so fast, Sparky. A good bit of thought should be given to selecting a domain name.

A Cautionary Note

Picking a domain name is like getting married. You are going to have to stick with it till the bitter end. People the use your site will come to know it by the domain name. Repeat visitors will often simply type in the domain name to get to the site, better known as “type in traffic”. As an example, do you search for “Amazon” when you want to buy a book or do simply type in amazon.com? If Amazon were to change its domain name to Desert, there would be a lot of confusion. The same goes with your domain. Once you pick something, stick with it.

Your Choices

Well, the obvious choice is your business name, but it may not be the best. There are four significant issues to consider.

First, is there something about your business name that makes using it as a domain an unwise choice? This situation typically arises if you have a long business name or have plural words. “Halstatt’s Rip’n Marketing Campaigns, Inc.” is going to be a horrible domain name. Clients are going to find it difficult to type in such a domain name.

Double letter problems are a second issue that is entirely unique to the Internet. What if Sams Salon wants to use its business name as a domain? The “s” at the end of first word and beginning of the second can cause confusion. Is the domain name Samssalon.com or Samsalon.com? Confusing your users is a bad way to run a site.

The third issue concerns the nature of your site and search engine optimization. If you are shooting for a particular keyword phrase, you may be better off using that keyword phrase in your domain name. Google, for instance, looks at the domain name when evaluating a site. If the words in your domain name are spaced with dashes, many believe it will help in the ranking process. This is why you see so many xxx-xxxx-xxx.com domain names on the net. If your business focuses on a very specific area, strong consideration should be given to using relevant keywords in your domain name.

Finally, your domain name should end in “.com” and I don’t want to hear any argument or see any rolling of the eyes. The simple fact is that when people think of sites, they always type in .com. Yes, there are other extensions and .us, .net, .biz, etc., may seem unique, but it kills your traffic. Pavlov and his dog experiments had it right. People have been mentally conditioned to type in .com, so don’t select any other ending. If you do, a smart competitor will register the .com version of your name to get some free traffic. If you are really lucky, a porn site will do it!

Take a breath before you select a domain name. Like a spouse, it can be either a good or bad choice.

About the Author
Halstatt Pires is with Marketing Titan- an Internet marketing and advertising company comprised of a search engine optimization specialist providing meta tag optimization services and Internet marketing consultant providing internet marketing solutions through integrated design and programming services.

A Quick Note From The Publisher... If you like the article above, you may be interested in the following article which is also related to Domain Names... The Basics Of Domain Name Registration And What It Means To You. As the number of companies offering available domain names increase, the numbers of people who are engaging in domain name registration also increase. This is just the cause and effect situation when it comes to domain name, right? So for those who are planning to undergo for a domain name registration, some important things specifically about the basics or the ABCs of the domain name registration must be paid attention. Knowing the ABCs of domain name registration will help you to pick up the right domain name and at same time for an easy and smooth process of domain name registration. First things first, before you go for a domain name registration it is important that you know the nature of the domain name. So what it is? The domain name is basically the address on the internet. It is generally composed of two major parts, the top level domain name and the mid level domain name or the second level domain. For example, in http://yourdomain.com , the “.com” is the top level domain, and the “yourdomain” is the second level domain. Speaking of the top level domain name since this plays a large role in picking the right domain name for domain name registration; many experts have noted that before you go for a domain name registration, you should identify your top level domain. The .com is the most common top level domain that is used today, for it stands for commercial domains. Of course there are other types and each has its own uses and functions. Moreover, when you go for a domain name registration, you should know that the domain name that is entered into the domain name registration contact information is added to a database of all the available domain names. As such, your contact, billing, administrative contact, and also your domain name server or DNS is...