Web Domain Registration

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Author:
Tanya Swithins

The domain name for your business is your online identity. You should be very careful about choosing a domain name that is memorable, scores quite well with search engine listings, has a trust factor attached to it, and commands a brand value. A domain name is quite important for your business correspondences and emails. A long one can cause problems in communication, especially if the domain name seems complex. Here are some tips in choosing a well-meaning domain name that captures the essence of your brand image or business:

1. Keyword oriented or a unique domain name? If your website is going to have a crucial role to play in your business, then it is important to have an adequately researched keyword incorporated within the brand name. Use the most searched-for term in search engine queries, within your domain name. Prior to launching your online business, you should do some research through website tools to find out which keywords register the most number of traffic during a month. For example, if you want to make a website based on advising people, you will find that the keyword help is normally typed in the search engine query window a lot more frequently than the word aid. If your domain name includes targeted keywords, than you will get higher rankings in the search engines like Google and Yahoo. You should bear in mind that, apart from having the targeted keyword in your domain name, you should also have keywords in other parts of your site as well.

2. Use a company name only if you are famous: That is right. If your company name overwhelms the basic product name, then by all means go for the company name as your domain name. For example, people normally use the term Xerox rather than photocopy and if you are Xerox, then you should go for Xerox as a domain name because of the sheer popularity of the brand name. This is usually not the case, so using a keyword-rich domain name is a better move for most people. To be on the right side of balancing your business well, you should buy a set of two domain names, one that represents your business/brand name, and another that represents keywords or key phrases.

3. Keep your domain name short: The shorter your domain name, the more memorable it is. If your domain name has an every-day lingo, the better it is! More often than not, you may find that a simple two-word domain name is already taken. The alternative in this case, is to put a hyphen (-) to your targeted keyword and then add the other word. SEO experts are of the belief that hyphenating two or more words makes a long domain name more search engine friendly. The flip side is that people do not tend to write words with hyphens naturally, and there is a chance that if someone has recommended your site to a friend, the friend may find himself going to a competitor’s site. So one has to understand and undergo a lot of study while choosing a domain name. After all, it is one prominent thing that can dictate the flow of your business. Also, you should avoid putting numbers like 4 instead of for in your domain name. It will only lead to confusion.

4. Dot.com only: If you intend to have a website for commercial or business reasons, then by all means go for a website which ends in extension .com. The domain name companies will market other options like .org, .us, .net, etc. However, by all means try stick to .com for better mass appeal.

5. Register similar domain names: If you believe that in the future you are going to have a huge amount of people visiting your website through word-of-mouth advertising, then you should consider registering similar domain names that direct to your main URL (e.g. www.datinginformation.com and www.datinginfo.com). There are cyber-squatters who register domain names in the hope that they will be selling them for a profit to someone who really needs that domain name. Before they do this, you should register the domain names if you think that such a possibility can occur.

6. Be patient: You should not choose a domain name in minutes merely just to get it done and over with. A hasty decision may cost you a lot. It is better to invest time in research and arrive at the right kind of domain name. You should also discuss the comprehensibility and usage of the domain name with friends, neighbors and well wishers to find how simple and commonplace it really is.

About the Author :

Tanya Swithins, Website: http://www.pecdesigns.com Bio: Tanya writes for PEC Designs, a manchester web design agency.


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A Quick Note From The Publisher... If you like the article above, you may be interested in the following article which is also related to Domain Names... Domain Names - How to Choose, and Register One What is a domain name? A domain name is the address of your website and it looks like this: (http://www.ebizmodelsyoucancopy.com/). Website addresses are unique, just as your personal ID; no one else in the world can have the same ID number as you. Likewise, once the domain name has been registered by you, no one else can register a domain name which is the same as yours. Choosing the best domain name The best name you can choose is always one that follows the theme of your business. If the theme of business is “starting your online business” then you should include words like “e-biz” or “internet” or maybe “internet business” in your domain name. You see, the best domain names out there are ones that are easily remembered. Visitors are likelier to come back if they remember your domain name. So, if you want a great domain name, choose one which is short and easy to remember. Here are some tips to choose a good domain name: The name you choose should not exceed 5 words or 20 characters and it should be easy to spell. Try making use of keywords or popular search terms whenever possible and try not to have it more than 3 – 4 words long. Registered vs. Free Now, it is time to decide between a free domain name and a paid one. Tell me, what would think if someone is selling a $97.00 ebook using a free domain name? A big cheapo right? Even If that person is selling a popular ebook that comes with a 90 day money back guarantee, you’ll probably wonder if he would ever return the money if you decide to ask for a refund. Here is another point, If I were to name my business “ebizmodelsyoucancopy”, would it be much better if I registered www.ebizmodelsyoucancopy.com rather than www.geocities.com/internet/public/business/ebizmodelsyoucancopy/ ? After all, registering...